Small Business Marketing Strategies That Won’t Break the Bank

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Small Business Marketing Strategies

As a small business, online marketing opportunities might seem out of reach. You see plenty of paid ads and posts without thousands of interactions – how can you compete?

The good news is that you have an edge over bigger companies. While you might think your marketing budget is small potatoes, you can lean into personalization in ways a corporation can’t.

Don’t believe us? Keep reading for six free marketing strategies that can engage your audience and grow your business.

Create an emailing list

One of the simplest tools you can use is one you (and everyone else) already have: email. That’s right, email marketing is a direct line to your customers.

Perhaps you’re worried about adding to a cluster of promotional emails or being dismissed. What’s special about email marketing as a small business is that you know the recipients want to hear from you.

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They aren’t doing it because it’s the only way to browse your website or they’ve seen everyone else claim a coupon – they are interested in what you offer.

The free version of HubSpot comes with an entire pack of marketing tools, including email management. You can collect, sort, and store addresses; create bulk emails from templates, or respond to clients one-on-one.

Start blogging

There are a lot of factors to contend with when you’re expanding your reach. One of these hurdles is managing SEO (search engine optimization) so that your target audience ess Marketing Strategies has an easier time discovering your business.

While there are certain metrics to follow to maximize your success, blogging is also a great way to connect with your readers. The persona touch and storytelling opportunities can hold the interest of clients and convince them to purchase from you.

This list of expert blogging tips from Buffer is a great place to get started. It’s a great introduction to balancing SEO priorities with organic connection and genuine solutions.

Make a posting series

Every small business is started because there was a problem in need of a solution. If there’s a popular coffee shop on Main Street, it would be silly to open a different coffee shop with the exact same décor and menu next door.

The new coffee shop must solve an issue. It could be more affordable or more luxurious, vegan-friendly, or offer locally sourced dairy products, it might even have the same menu but operate on the other side of town.

The point is that your business is solving a problem, and that makes you an expert in your niche.

Leverage your knowledge and create a series of posts to be shared on your site or social media. Compile information on a topic you care about and show people why you’re invested and how you want to help

Improve brand consistency

We can’t say enough about the importance of consistency. Whether you’re sharing posts on Instagram, blogging on your website, or networking on LinkedIn, you need to keep the same image and tone in place.

Not only does this make your brand recognizable, but it also solidifies your credibility. Start by using your business logo as the profile icon across your platforms. If you don’t have one, is easy and free to use.

Next, create a small reference sheet for personal use. Identify any buzzwords, slang, or phrases that you will incorporate into any marketing materials. Write a few adjectives to describe your tone, then stick to that style.

A small business isn’t limited to a small impact. No matter which industry you work in, there are potential clients out there who will appreciate your personal touch. Make good use of this and you’ll build a foundation of loyal customers.

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